The Design Mechanics’ Creative Director, Dave Pannell, was guest lecturer for the morning at the newly-opened Leeds West Academy school.   Dave ran a workshop for year 8 students on the (sometimes scary!) psychology behind design and advertising as part of their Integrated Curriculum Enrichment (ICE) week.

The ICE week involves the students taking part in a range of activities aimed at promoting healthy living. Following this they are producing a newsletter that will be sent to thousands of homes promoting healthy living in the community surrounding the school.

School representative James Rand said “Dave kicked off the project really well, and it’s massively valuable to get people of Dave’s experience and calibre in front of the students.  I think a lot of them were shocked to discover just how much their daily actions were influenced by advertising, and are now turning some of these methods to promoting healthy living – the class were still beavering away conscientiously long after the home-time bell went.”

The Design Mechanics are pleased to welcome a third member of staff onto “Team Ninian”! Over the past couple of years we have self-invested over £100,000 into our internal workflow system “Ninian” which places us firmly at the cutting edge of the graphic design industry.  From brief-taking and job-tracking, through to proofing, print ordering and invoicing, the [...]

The Design Mechanics invest a lot of time in education and helping people enter the design industry.  For the past 2 months we have been joined in the studio by Liah from Colne Valley High School who has been work-shadowing the design team one afternoon a week. Liah (14) is considering a career in journalism, photography or [...]

Stewart Leahy will be delivering his excellent presentation on why lazy marketing simply doesn’t work at this month’s Chamber of Commerce “Connections Count” event. Stewart bucks the trend of marketeers telling you how easy it is to market your business. Forget Facebook, forget mass-email campaigns and social networking – the only thing that is guaranteed [...]